how street cultures influence fashion

It is sometimes thought that new fashions are created in design studios almost as if in a vacuum. The reality is far more complicated. Fashion trends can develop overnight on social media, can happen by accident when celebrities decide on their favourite look, or when fashion buyers or editors coalesce by group think.

Often overlooked when trying to understand the source and direction of a new fashion trend, is the role of street culture. Street-level fashionistas can play a pivotal role in the success or failure of a fashion’s uptake and acceptance. In this article, we review the potential role of street culture fashionistas in influencing fashion trends and their thoughts on how street fashion can be used to predict the direction of new fashion innovations.